September 19, 2016

St Jude's has a new look

You may have noticed we look a little different.

We’re still the same School of St Jude, with the same people providing the same high quality education to approximately 1,800 primary and secondary students in Tanzania.

So why the change? As you probably know, the school itself has grown substantially in its first 14 years. We wanted a new look and feel that reflects where we are now. And we wanted it to show the energy, the trust, the welcoming spirit and the professionalism we’re known for.

This will help us attract more international philanthropy, but at its heart, our new look is really about being proud of who we are and what we’re achieving for the community. Now and into the future.We have been so lucky to have two wonderful partners who are helping us achieve this new look, graphic design and branding geniuses Seesaw and web development gurus eFront. Both of these amazing companies have partnered with St Jude’s to help us achieve our new look on a pro-bono basis and for this we wanted to thank them. 

The first part of this process is the launch of our new logo and an update of our website’s landing page. Over the coming months and into the new year you will see more changes as we introduce the rest of our new look. We hope you are as excited about this next step as we are!

Check out the rebrand concept video from Seesaw.


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